4 Different Ways to Use Ads in Marketing

Ads. What does the word bring to your mind as an entrepreneur? Placing them, responding to them,and using them in marketing. There are a lot of different ways ads can be used for marketing your business. Today we are going to go over some of the ways others have marketed their business using ads.

Place ads in publications your market reads. Be sure to reach the non-English speaking market as well. What does your target market read are they on a particular website that you need to buy advertising on? Do your homework and find out where your people hang out so you can reach them.

Social media ads – Create targeted Facebook ads for your products and services. Use LinkedIn ads to target specific professionals. Use Twitter ads for branding. We all know social media is where it’s at. Make use of that and test out the different channels to see where you get the best return for your dollar.

Create an AdWords campaign. Do you know your target keywords? Create a target keyword ad and place it on Google to see if you can reach your customers. You can decide how much money you want to spend and do different ads without the risk of overdoing your budget.

Advertise in creative locations such as park benches, buses, and popular Web sites. This sounds like a fun idea depending on your place of residence. Just imagine your business logo or your face on the side of your city bus.

Have you used any of the above ways to market your business? Tell me about it. Your successes and failures so we can all learn.

About Shawn Snyder: My goal as a virtual assistant is to provide small business owners with executive level business and administrative support. I’m here to help your business run smoother and easier. Visit at www.srsvirtualassistant.com.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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14 Responses to 4 Different Ways to Use Ads in Marketing

  1. Jan says:

    I’m not convinced about ads for branding. I’m a small business, I work with small business owners, and for me there’s only one reason to advertise – thats to make more money not raise awareness. The two aren’t the same and I think thats why many small business owners get disillusioned.
    Happy New Year Shawn, great to see you in the blog challenge again :)
    Jan recently posted..Facebook Local Business Pages – How To Take Advantage of Local Mobile Search ResultsMy Profile

  2. Hey Shawn, yes ads can be a great way to promote business especially for a small business. I have just completed an intensive program learning multiple ways to advertise business today in the world of social media. A simple Facebook ad done correctly brought me 14 new leads for my business in 5 days. My daily budget was very affordable. To me this is the power of ads for small business. Thanks for sharing Best Regards, Wendy {Ultimate Blog Challenge}

  3. Melissa says:

    I’m seeing results from adwords and I’m very happy about it. :)
    Melissa recently posted..PursuitMy Profile

  4. Dortha Hise says:

    This is a great read, Shawn. I appreciate the info–has given me some food for thought outside of social media ads…Happy New Year!

  5. Julia Neiman says:

    I haven’t really considered ads yet. This might be a good way to get my books out there to people I otherwise wouldn’t necessarily connect with. I’ll have to give this some thought.
    Julia Neiman recently posted..Sheath Your Claws!My Profile

  6. I’ve thought about using an ad to raise awareness about my Lamplight Scripture card app, but have wondered if there would be a worthy return on investment. I’ve thought that word-of-mouth would be the best advertisement, but also understand that a person needs several “touches” before they purchase a product. Will have to think about that.
    Leslie @ GeekMama recently posted..Geek Mama Tip #1: Site-specific Google SearchesMy Profile

    • admin says:

      I’m glad that this helped you think about ads and if they might be one of the touches you use for your customers. Good luck with it.

  7. Great points, Shawn. A part of my business model is working with local businesses, and while I impress upon them the importance of taking advantage of the mostly free advertising that they can get with social media and other online activities, there are other offline forms of advertising that can be very effective, some of which you mentioned in your post.
    Yvonne A Jones recently posted..Build Customer Loyalty with Quality Customer ServiceMy Profile

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