Ads. What does the word bring to your mind as an entrepreneur? Placing them, responding to them,and using them in marketing. There are a lot of different ways ads can be used for marketing your business. Today we are going to go over some of the ways others have marketed their business using ads.
Place ads in publications your market reads. Be sure to reach the non-English speaking market as well. What does your target market read are they on a particular website that you need to buy advertising on? Do your homework and find out where your people hang out so you can reach them.
Social media ads – Create targeted Facebook ads for your products and services. Use LinkedIn ads to target specific professionals. Use Twitter ads for branding. We all know social media is where it’s at. Make use of that and test out the different channels to see where you get the best return for your dollar.
Create an AdWords campaign. Do you know your target keywords? Create a target keyword ad and place it on Google to see if you can reach your customers. You can decide how much money you want to spend and do different ads without the risk of overdoing your budget.
Advertise in creative locations such as park benches, buses, and popular Web sites. This sounds like a fun idea depending on your place of residence. Just imagine your business logo or your face on the side of your city bus.
Have you used any of the above ways to market your business? Tell me about it. Your successes and failures so we can all learn.
About Shawn Snyder: My goal as a virtual assistant is to provide small business owners with executive level business and administrative support. I’m here to help your business run smoother and easier. Visit at www.srsvirtualassistant.com.