There are a lot of marketing ideas out there for the small business owner to try. Sometimes we get
stuck in a rut and do the same thing over and over again hoping that it will lead to a different outcome. Insane, right!
So, I wanted to share a couple of different ways for you to market your business that maybe you hadn’t thought of before. Some might take more work then others. But pick one and try it out this week.
You could sponsor an Adopt-a-Highway area in your community to keep roads litter-free. They put up signs on who is doing the pick up and it would be a great way to get your business name out there. You would want to make sure to do the pick up so your part of the road looked good.
Create an annual award and publicize it. Those of you who have been involved in the UBC before know that there are little awards that are passed out here amongst the participants. Do the same thing with your business. You could give the award to your best customer and then create a press release from it.
Cold call businesses in your market. It doesn’t sound fun I know. But if you have a unique business niche then have a list of people who are interested in that unique niche it might be worth you time.
Create a unique lapel pin based on the products you sell to wear at meetings. You can do this with any type of clothing as well.
Conduct a random act of kindness. Pay the toll for the car behind yours and ask the toll collector to give your business card to them, telling them you paid their toll. Sure this is a crapshot, but it’s imaginative and you never know who might be on the road. It’s a low cost guerilla marketing tactic that has imagination written all over it.
So there you are 5 different ways to do some marketing that you might not have thought of. Leave a comment on my blog telling me which one you are going try.