About Your “About Us” Page

812_1206It has been argued that one of the most important pages you can have on your website is your “About Us” page. This is where you have the opportunity to connect with your readers and let them get to know you as a real person and not just a business owner. One of the most important things you want to get across is the know me, like me, trust me factor. That is what will get a person to switch from a reader to a lifelong customer.

Some things you will want to include on your “About Us” page is your story. People will love to connect with you as you tell about your family and your humble business beginnings.

Try to include a picture of yourself and if you have staff include pictures of them as well. People feel like they know you if they see a picture and bond easier with you and your company.

You will also want to include business hours and how they can reach you. You should include your telephone number as well as an email.

A mission statement can be added any awards or qualifications are also a great thing to have on your “About Us” page.

As you write this page try to use the first person view so you are talking to your reader, not a disconnected voice just rattling off facts. Again, we are working for that know, like and trust factor and when someone feels like you are talking directly to them it makes that situation easier to make happen.

So remember, on your “About Us” page you want to tell the story about yourself and your family. This helps identify with the reader. Pictures are great things to be added to the page as well. Business information such as times open, telephone numbers and emails need to be part of the page. This is also a great place to have mission statements and awards. Also, be aware of which view you write your page in. First person helps cement that relationship with your reader you are trying so hard to create.

Click here for my “About Us” page. Please share yours with me.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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26 Responses to About Your “About Us” Page

  1. And, don’t forget to include any handles you have- like twitter, pinterest, etc. So that folks can find the REAL you easier- or to publicize your blog because they like what you wrote!
    Roy A. Ackerman, Ph.D., E.A. recently posted..Why don’t my drugs work?My Profile

  2. These are great points to consider on the About Us section. I’m about to go and check that all mine have everything that you’ve listed here. Gaynor Paynter – Typewrite Transcription.

  3. Jan says:

    Great tips, Shawn. Thank you.
    Jan recently posted..A Little Bit About MeMy Profile

  4. Great article, everyone must include an about me page, its great to see you saying the same things I always tell new VAs, we must talk on our websites as if we are talking to a potential client or visitor, I always suggest that this is the way to write our advertising content.
    Alison Fourie recently posted..The History of the TypewriterMy Profile

  5. Jesenia says:

    I completely agree! The About page should be excellent as it will probably be one of the first pages that gets looked at on a website or blog. Great information!

  6. Diana Ennen says:

    Great tips. I know when I go to a new website that is one of the first places I check out and I love it when they have a picture. It just makes me feel more at home with them. Thanks! Diana Ennen

  7. useful tips, thank you. You are right, people like having a picture of who you in their minds when they do business with you.
    Damaria Senne recently posted..A is for AssessmentMy Profile

  8. Great post Shawn. I’ve actually got it on my “to-do” list to give my About page a refresh, so thanks for the reminder

  9. Jen says:

    Great tips Shawn, I will definitely be checking my own about page. I really like the idea of making it more personal. I was unsure when I started my business and created my site. Now I’m busy working on my client’s sites.

    Cheers ~

    Jen :)
    Jen recently posted..Awesome…My Profile

  10. Stephanie says:

    This is really helpful especially since I just launched my website and want to be sure that potential clients will be able to connect with my story. Thanks!
    Stephanie recently posted..AnywhereMy Profile

  11. Shantel R says:

    The About Us section of any website is really important. It sets the tone of the company for the visitors. I would have never thought to add business hours to this section. I definitely need to consider doing that. Happy 2014!

  12. Susan says:

    Great tips Shawn. I cannot tell you how many times I’ve read an “About Me” page that was like reading a resume. You are so right – people love stories.

  13. Christine says:

    Great post! Do you find it helpful to re-write / update your About Us page from time to time? It’s something I’m considering doing semi-annually, as my business grows and changes. I’d love to hear your thoughts…

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