It has been argued that one of the most important pages you can have on your website is your “About Us” page. This is where you have the opportunity to connect with your readers and let them get to know you as a real person and not just a business owner. One of the most important things you want to get across is the know me, like me, trust me factor. That is what will get a person to switch from a reader to a lifelong customer.
Some things you will want to include on your “About Us” page is your story. People will love to connect with you as you tell about your family and your humble business beginnings.
Try to include a picture of yourself and if you have staff include pictures of them as well. People feel like they know you if they see a picture and bond easier with you and your company.
You will also want to include business hours and how they can reach you. You should include your telephone number as well as an email.
A mission statement can be added any awards or qualifications are also a great thing to have on your “About Us” page.
As you write this page try to use the first person view so you are talking to your reader, not a disconnected voice just rattling off facts. Again, we are working for that know, like and trust factor and when someone feels like you are talking directly to them it makes that situation easier to make happen.
So remember, on your “About Us” page you want to tell the story about yourself and your family. This helps identify with the reader. Pictures are great things to be added to the page as well. Business information such as times open, telephone numbers and emails need to be part of the page. This is also a great place to have mission statements and awards. Also, be aware of which view you write your page in. First person helps cement that relationship with your reader you are trying so hard to create.
Click here for my “About Us” page. Please share yours with me.