Consistency Is the Name of the Game

consistentHave you ever had the experience of meeting somebody at a networking event and after the event looked them up on Facebook or LinkedIn. You even had a conversation or two and then fell out of touch never hearing from them again. Six months go by and you begin to hear from them about their newest, latest, greatest gizmo that you just have to buy in the next 24 hours to get the best deal. How did that make you feel? I can almost guarantee that it has happened to all of us. And I know how that makes me feel, upset! I don’t even know them, trust them, why would I buy from them?

I think most people feel like me. We are all business people but yet we also use that same tactic of getting the name and then spreading on top of our contacts sales promotions and specials. We need to learn this tactic does not work! However, I have good news. There is a way to meet people and then get to know them without being face-to-face and that is with a consistent presence in front of them. You can use social media, email marketing, your blog, all are a great place for people you meet to get to know, like and trust you!

If you have read my blog for any length of time you know how important I believe the know, like and trust factor is. Because with that factor in place then when you have a sales message your readers don’t mind you sharing it with them. You have visited with them before, you have shared helpful tips and hints with them. You have created a relationship and it all came from being consistent with your readership.

I have had people say that they don’t know what to talk about on their blog, they don’t know what to share on social media. They seem like legitimate excuses, but these people aren’t thinking long term. If you don’t have a business message to share then share something that is happening in your family. Readers love it when we open ourselves up and share personal stories with them. If you have a wedding, graduation, end of school activities, anything that makes you seem real and that they can trust you is great item to share. I wouldn’t make every update personal but you understand what I am saying. Those posts are better then not posting at all and then wanting something from your readership. As we demonstrated above, that just doesn’t work.

You might be wondering how often you need to share to be consistent. That truly depends on you. I recommend to my clients that for their blog twice a week is nice at least once a week is absolute. For social media daily sharing multiple times a day is necessary. There are several ways to make that happen without you having to go in and manually doing that.

I hope I have convinced you how important it is to be consistent with your readership. How if you are consistent and create a relationship you can ask things of them that they will be happy to help you with.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
This entry was posted in Blogging, Facebook, marketing, Social Media and tagged . Bookmark the permalink.

18 Responses to Consistency Is the Name of the Game

  1. Jan says:

    Shawn, I agree with you. Consistency with social media and blog posts is very important. Thank you for the reminder.
    Jan recently posted..Customer ServiceMy Profile

  2. I agree that consistency is key. But, I’m not sure this example may not prove the rule. I met you on January 1 and then acknowledged the meeting within a few days. I would think nothing of contacting you within 3 or 6 months again- if I had something to offer. And, then again at the same frequency. I think that’s about the right level. Unless I heard from you that you prefer not hearing from me. And, then, you wouldn’t- ever.
    Roy A. Ackerman, Ph.D., E.A. recently posted..Four Score and five years agoMy Profile

  3. The secret to following up with those networking contacts is to have a system in place that does the hard work for you. By capturing their business card in a smartphone app like Card Muncher or Snap App you can set up an email drip sequence in a platform like Magic Marketing Machine or Infusionsoft to automatically go out to those contacts. Often they will have an email from you in their inbox before the event has even finished – that is sure to impress. They will be happy to hear from you again and will certainly know who you are!
    Meredith Eisenberg recently posted..An image = thousand words – don’t let one of them be “fake”My Profile

  4. “Know, Like and Trust” – Love it!

  5. I’m still finding my way on this issue, and haven’t found a way that is comfortable for me. Basically, I have several blogs, which I update regularly (5 days a week).

    For me, the blog itself is the marketing tool, because people go there by choice. Each blog is aimed at a specific target audience and when you visit it, you can see very clearly that I have books on Amazon which I sell.

    On the other hand, I am very hesitant about marketing /selling my products to new contacts directly (outside of my blog), unless people have stated very clearly that they want me to do so (subscribed to emails).

    I feel that, just because you agreed to be connected with me in some way (on twitter, facebook, pinterest etc) doesn’t mean that you agree to receive sales letters from me.

    I probably lose out on some opportunities with that approach, but I get annoyed when I buy one product from a person, and then they start sending emails trying to sell me this and that too ( I know it’s called upselling and it’s a valid sales tactic, but so far, it has not elicited a single sale out of me. And I have unsubscribed from people for that).

    So I don’t want to do the same to my own contacts.
    Damaria Senne recently posted..C Is For Celebrating Storypot’s 8th AnniversaryMy Profile

    • Shawn Snyder says:

      You are such a wise business owner. Social media is all about relationships. I don’t know if you offer an opt-in or a freebie as sometimes called to get people on your list. I understand that if I sign up for something or buy something I will get asked to buy things and I’m ok with that as long as its not every day. Give me some information, education and then you can ask for a sale.

  6. Diana Ennen says:

    Excellent points. Something that I truly struggle with too, especially blogging and my newsletters. Hoping all the tips I learn here and this challenge will help me improve on it. I loved your example of something following up months later and then trying to sell you. It just never leaves me with the warm and fuzzies feeling and that I want to work with them! LOL Have a great day. Diana Ennen

    • Shawn Snyder says:

      I think we have all experienced when someone just plops us into their sales list and don’t try to form relationships or educate us or anything else but trying to sell to us. Bluh, no thank you.

  7. Great post Shawn!

    I find the best way to be consistent is through my blog and just having conversations on social media. What I have started doing to ensure that I stay consistent particularly with social media, is cut back on the number of platforms that I am active on and only focus on the ones that I get the most out of and that I most enjoy.

    In order to have meaningful, engaging conversations I had to stop spreading myself so thin and now that I’ve done that I feel a lot less stress and have found the joy in social media again :)

    • Shawn Snyder says:

      Nadine, that is so smart. We can’t be every place can we. I do the same with social media. I like Facebook the best and have my conversations there but I also stream my posts from Facebook over to Twitter. That way Twitter gets so love. And I have my social media buttons at the bottom of my blog so I just give so love to LinkedIn and Pinterest after each new blog.

  8. So true, Shawn! It makes such a huge difference to me if a colleague takes the time to connect before pitching, pitching, pitching. I’m more than happy to support someone’s services if I know what they’re all about and can feel like I’m part of their network.
    Leslie S. Rivera recently posted..How Can a Virtual Assistant Help Me with Social Media?My Profile

  9. Heather says:

    I agree. I know people that don’t stick with it. I blog twice a week every week on both of my blogs. I don’t miss. I believe in consistency and value like you do.
    Heather recently posted..Tips to Eat Healthy on a BudgetMy Profile

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