Have you ever had the experience of meeting somebody at a networking event and after the event looked them up on Facebook or LinkedIn. You even had a conversation or two and then fell out of touch never hearing from them again. Six months go by and you begin to hear from them about their newest, latest, greatest gizmo that you just have to buy in the next 24 hours to get the best deal. How did that make you feel? I can almost guarantee that it has happened to all of us. And I know how that makes me feel, upset! I don’t even know them, trust them, why would I buy from them?
I think most people feel like me. We are all business people but yet we also use that same tactic of getting the name and then spreading on top of our contacts sales promotions and specials. We need to learn this tactic does not work! However, I have good news. There is a way to meet people and then get to know them without being face-to-face and that is with a consistent presence in front of them. You can use social media, email marketing, your blog, all are a great place for people you meet to get to know, like and trust you!
If you have read my blog for any length of time you know how important I believe the know, like and trust factor is. Because with that factor in place then when you have a sales message your readers don’t mind you sharing it with them. You have visited with them before, you have shared helpful tips and hints with them. You have created a relationship and it all came from being consistent with your readership.
I have had people say that they don’t know what to talk about on their blog, they don’t know what to share on social media. They seem like legitimate excuses, but these people aren’t thinking long term. If you don’t have a business message to share then share something that is happening in your family. Readers love it when we open ourselves up and share personal stories with them. If you have a wedding, graduation, end of school activities, anything that makes you seem real and that they can trust you is great item to share. I wouldn’t make every update personal but you understand what I am saying. Those posts are better then not posting at all and then wanting something from your readership. As we demonstrated above, that just doesn’t work.
You might be wondering how often you need to share to be consistent. That truly depends on you. I recommend to my clients that for their blog twice a week is nice at least once a week is absolute. For social media daily sharing multiple times a day is necessary. There are several ways to make that happen without you having to go in and manually doing that.
I hope I have convinced you how important it is to be consistent with your readership. How if you are consistent and create a relationship you can ask things of them that they will be happy to help you with.