What is it?
Essentially you get paid when somebody takes a certain action. This could be just opting into a newsletter, signing up for a trial offer, etc.
How is it different from regular affiliate marketing?
With regular affiliate marketing, you only get paid when somebody buys the product. With CPA marketing, you receive compensation when they take an action other than buying the product.
How much will you get paid with CPA offers?
You will generally earn around $1-2 for most offers. This might not sound like much, but it can still be profitable. So your main job is still the same as with affiliate marketing. You have to first choose the CPA offer to promote. You then drive traffic to it.
How do you drive traffic?
There are a number of methods that work. You can direct link to it from a PPC campaign, post a review of the product, or just write an article and include a link to the offer. The important thing is that you get traffic to it somehow.
So is CPA marketing right for you?
This method often gets publicized as an easy way to make money, because nobody has to buy a product for you to get paid. However, you need a lot of traffic to make significant money from it.
The other drawback is that you won’t profit at all from the visitor once they’ve taken the action you get paid for. If they ever do buy the product, you reap no benefit. In other words, if you want to achieve maximum visitor value, you will want to build your own email list.
So if you are good at driving traffic, but not great at product development, this might be a good strategy for you. It’s fast, and if you get enough visitors you can make a substantial amount of money.
How do you get accepted into the CPA networks?
You have to have a quality site, because the companies you are promoting don’t want traffic coming from just anywhere. If you are sending them visitors from a low quality site, the visitors might associate them as being low quality as well.
So what do you do?
You need to build a quality site to get accepted. If you don’t already have one, just build a 5 page website with some articles and a header, and submit that.
The bottom line is, you can make money with CPA marketing if you are good at driving traffic. It might take some time, but if you are persistent you can earn a lot of money from CPA marketing.