Do you still use direct mail? There is a debate out there about if direct mail is dead or not. I know of some very successful millionaires who use direct mail in a slightly different way to market to their core audience. The key with direct mail is to make it different then the other hundreds of pieces of mail that is being sent to your customer. There are several different ways to do that.
The most valuable tool in marketing at the lowest cost is a letter. Write one business-getting letter every day. Sometimes we say a system such as direct mail doesn’t work because we don’t work it. Keep writing letters and having a system to it could be worth the cost of .45 cents a day.
Create a letter series in advance to get new business. Mail one letter a month. This is a great way to build a relationship and trust with your customer.
Give out coupons for your products. In your letter series let them know that you will be sending them a coupon for a product. Build the excitement and anticipation. That way you know that your next letter will be opened.
Go outside the box and make your mail different. Use brightly colored envelopes and unique stationary when sending direct mail pieces. Put in an inexpensive item to make your letter bulge. Usually, human curiosity will have them opening the letter.
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