How a Virtual Assistant Can Help With Your Company Newsletter

Building Relationships

Earlier we talked about the importance of having a website for your business. Hopefully, you took care of that and are now on the World Wide Web. And you should be starting to have a relationship with your clients talking with them through your blog and they are communicating some questions they have about your business. The next step to keeping the relationship going with your customers is to have a business newsletter. You can share all kinds of good tips, answer questions, share articles and updates that concern your business and your business field.

Newsletters 101

This is a great task to have your virtual assistant help you with. You will need to have a discussion about who will supply the information that will go in the newsletter.  Either way is acceptable it is just a matter that needs to be decided. Another issue is how frequent the business newsletter needs to go out. This really might depend on the type of business you are in and what type of information you are providing. At times when events, times and dates need to be shared then a more frequent newsletter might be best. Or perhaps an industry business only needs to put out a quarterly newsletter when new designs and products come out. But the most common frequency most small business owner’s use is a monthly newsletter.

Providing the Newsletter

How is your online personal assistant going to get your business newsletter to your customers? Your two options are an email newsletter or a print newsletter. There are positives in using both, with the email newsletter it is an easy, inexpensive way to get your information to your customers. Hundreds of people can get your information in minutes. The downside to email newsletters is that most people have so much email coming into their boxes that is can be hard to get your email read. A print newsletter has almost become extinct. It does take time to get the newsletter to your customers and there is a cost involved in doing it but using a little imagination and good marketing skills from your virtual assistant your newsletter will get read. Maybe the best idea is to use both types of delivery.

Contact Us Today

We have talked about the importance of a newsletter for your company. We discussed the types of things to put into your newsletter and how frequent you should send it out. We even discussed the two different ways of delivery of your newsletter. You know how important it is to implement this into your business. Contact your virtual assistant today and get the ball rolling so she can get your newsletter out next month.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
This entry was posted in Hiring virtual assistant, Newsletters and tagged , . Bookmark the permalink.

4 Responses to How a Virtual Assistant Can Help With Your Company Newsletter

  1. Hi,
    Newsletters are great! They are good for keeping up an established pattern of connection with subscribers. There are indeed newsletter tasks that can be outsourced too.
    It’s a good idea to have an incentive to sign up too.
    Cheers, Gordon
    The Great Gordino recently posted..The Great Gordino Newsletter 08/10/12 – “Should Have Done It Ages Ago”My Profile

    • admin says:

      Hi Gordon, Great tip for everyone is to have that incentive to get on the mailing list. I believe that is what my next topic is.

  2. Great ideas. For years, we provided our clients and customers (of various companies) with newsletters to keep them apprised of the (public) research projects with which we were involved. We stopped as more and more of our efforts were proprietary and could not be discussed in a newsletter. And, were amazed at the notes and calls we got when we stopped sending out our quarterly newsletter. I state this as proof of the value of the newsletters- and recommend that most companies should employ them as a means to educate and inform their stakeholders.
    Roy A. Ackerman, Ph.D., E.A. recently posted..What do I need?My Profile

    • admin says:

      Thank Roy, newsletters are such an easy way to keep a customer informed. Its a tool every small business owner should use in my opinion.

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