Earlier we talked about the importance of having a website for your business. Hopefully, you took care of that and are now on the World Wide Web. And you should be starting to have a relationship with your clients talking with them through your blog and they are communicating some questions they have about your business. The next step to keeping the relationship going with your customers is to have a business newsletter. You can share all kinds of good tips, answer questions, share articles and updates that concern your business and your business field.
This is a great task to have your virtual assistant help you with. You will need to have a discussion about who will supply the information that will go in the newsletter. Either way is acceptable it is just a matter that needs to be decided. Another issue is how frequent the business newsletter needs to go out. This really might depend on the type of business you are in and what type of information you are providing. At times when events, times and dates need to be shared then a more frequent newsletter might be best. Or perhaps an industry business only needs to put out a quarterly newsletter when new designs and products come out. But the most common frequency most small business owner’s use is a monthly newsletter.
Providing the Newsletter
How is your online personal assistant going to get your business newsletter to your customers? Your two options are an email newsletter or a print newsletter. There are positives in using both, with the email newsletter it is an easy, inexpensive way to get your information to your customers. Hundreds of people can get your information in minutes. The downside to email newsletters is that most people have so much email coming into their boxes that is can be hard to get your email read. A print newsletter has almost become extinct. It does take time to get the newsletter to your customers and there is a cost involved in doing it but using a little imagination and good marketing skills from your virtual assistant your newsletter will get read. Maybe the best idea is to use both types of delivery.
Contact Us Today
We have talked about the importance of a newsletter for your company. We discussed the types of things to put into your newsletter and how frequent you should send it out. We even discussed the two different ways of delivery of your newsletter. You know how important it is to implement this into your business. Contact your virtual assistant today and get the ball rolling so she can get your newsletter out next month.