How To Use Barter To Market Your Business

Yesterday, we discussed barter and what it was and how to use it in today’s world. Today, we are going to discuss how you can use it in marketing your business.

As most of you know SRS Virtual Assistant is a young company being formed in September 2012. As all new companies I was looking for a way to let people know about me and what I could offer to small business owners and also to gain customers. I meet a couple of people online who introduced me to bartering and as the saying goes, the rest is history. I provide virtual assistant work for a few people using barter and I get paid in bartering money in my account. There are a variety of things I can use the money on from vacations to services. At this time I use my bartering account to pay for business coaching.

I have been approached by many people who would never of heard about my company any other way without the bartering and my first bartering clients have given me experience in doing different virtual assisting jobs and I have gained confidence through the process.  This is just my own person experience with bartering and how it helped bring me some of my first clients and helped market my business in a very unique way.

Do you think bartering would be a form of marketing you would try? Let me know in the comments below.

To find out more about bartering here is the company I use, Instant Barter.  If you would like to find out more I can put you in contact with the owner of the business.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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6 Responses to How To Use Barter To Market Your Business

  1. Erica Ardali says:

    Ok forgive me, I might be a little thick, I don’t get it. lol So You sign up and buy stuff from people and people by goods/services from you?

    • admin says:

      If you join a bartering system its like posting an ad for the work you are willing to do. When someone “hires” you the payment is in barter cash. Meaning you have barter cash that you can buy something else in the barter system with your cash. Check out Instantbarter.com and it explains it well there.

  2. I am going to provide a few caveats- starting with the simple rule to NOT employ barter in one’s business.
    The Treasury regulations are clear. Providing one’s services for goods/services of another mean that you have earned income AT YOUR PUBLISHED RATE. If you don’t have a published rate, the IRS will normally assume the highest rate at which you charge another to prevail.
    What this means is that if you normally charge $ 300 an hour and offer your services to a plumber for two hours so that s/he will repair all your toilets, you have earned $ 600 of revenue. And, if those toilets are in your home, you do not have a valid business expense with which you can lower your income. If these toilets are in a rental home, and the plumber would normally charge $ 400 for this service, you now have $ 200 of revenue subject to tax.
    As such, you are MUCH better off invoicing the plumber for your services, have the plumber invoice you for his/her services (if they are for a business service; if not, suck it up- you earned income in your business), and then write off the difference between the value so that there is proof of an equal barter position.
    Roy A. Ackerman, Ph.D., E.A. @Cerebrations.biz recently posted..Get Your Message Out!My Profile

    • admin says:

      Roy, using a system such as the one I’m in they provide all the paperwork for us at the end of the year to report our income to the IRS. This was explained to me in the beginning before I started because I didn’t understand how we claimed the income. I don’t want to get in trouble with Uncle Sam.

  3. Shawn – I’ve seen barter work, and I’ve seen barter backfire, which is why I’ve always been very selective about the process and actually just limited barter exchanges to two people in complementary professions and it has been beneficial for both sides. In terms of using bartering for marketing, no, I don’t think so, I recommend looking for public speaking opps, community advertising opps, community activity support opps, etc. to get the word out. Just my experience though, I’m glad that it’s working well for you!

    • admin says:

      Hi Melissa, I’m glad you tried bartering and its worked for you. That is the great part of the ideas I’m sharing some will work for you and some won’t but it will open your mind up to different ways. Love the different ways you have listed to market your business.

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