Motivators what does it really mean for your business? Is the need really there to put your time and your money towards creating and implementing these motivators? We are told to always market our businesses and these email marketing pieces are priceless when compared to what they can do for your business. Plus, you probably already have a platform that will make this an easy chore for you, an email marketing system. Most of the small business owners that I have come in contact with have an email marketing system but aren’t aware that it can be used to send out the weekly Monday Morning Motivators.
The benefits of using the Monday Morning Motivators is it takes the form of a calling card to let your past customers know that you are still around, still in business. Remember, when sending out your Monday Morning Motivators you don’t want to try to sell them anything in that email. However, you can put in a call to action. Ask them to click the post, retweet it, share it…whatever social media platform you can share your motivators on do so. It helps tremendously and puts it in front of more people to see it.
The most important thing to remember and realize with the Monday Morning Motivator is consistently showing up in your customers email box so they don’t think you forgot about them. A sporadic, smattering of emails will not give you the results you are looking for.
So, how do most small business owners get the Monday Morning Motivators out to their customers? Unfortunately, many don’t… If you have an email marketing system you have the tool to send the emails out. With a little bit of time you will be able to have a great email marketing system set up, using it and seeing the benefits of these marketing materials before too long.
Time seems to be the issue for many small business owners. Perhaps it’s time to outsource some of the weekly chores such as Monday Morning Motivators to a virtual assistant. We are always here to help you.
Shawn Snyder, SRS Virtual Assistant