Include the Call to Action

call to actionBusiness owners spend a lot of time and energy communicating with their customers. We are free with the who, what, why and how of doing business but there is one very important element that is left out of most business conversations. That is to include the call to action at the end of the conversation.  I’m not sure why this happens to many business owners but we are going to look at a couple of points today and learn how to overcome the lack of a call to action with them.  People are afraid of rejection so don’t want to put themselves at risk of hearing a no if they ask someone to make the purchase. Some say that they are afraid of pushing too hard and losing a customer and others simply don’t know how to include that call to action into their conversations.

#1  People are afraid of rejection so don’t want to put themselves at risk of hearing a no if they ask someone to make the purchase. I understand this and even battle it myself, I am an introvert and don’t care for confrontation nor rejection. Here is the way I have worked at getting over my fear (or at least, keep it at bay.) I practice what I will do when someone says no to me. I wish I could promise that this is a cure but what it does do is give me enough courage to use a call to action for each potential client I talk to regardless of what their response might be to me.

#2  Some say that they are afraid of pushing too hard and losing a customer. There is a point in which you go from being a helpful servant to your customer to a pest and then rude and insulting. You have to know how to keep yourself at the level of being the helpful servant to a person. Even if you don’t make the sale that time a customer will remember you were helpful and kind. Learning different calls to action can help keep you a conversation continuing and pleasant.

#3  Some simply don’t know how to include that call to action into their conversations. I am going to share an old trusted secret with you.  Depending on what you are selling you would say something like, would you like the blue one or the green one?  Go back and read the last question out loud. Read out loud the next question.  Would two or three of these work best for you? The secret is you ask for the sale (call to action) at the end of the conversation.

Also, a call to action doesn’t always have to do with a sales pitch. I used a call to action with you in the above paragraph when I asked you to go back and read the questions. You did something I asked you to do. The more you practice to include the call to action the better you will get at it. Please leave your comments at the end of the blog.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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12 Responses to Include the Call to Action

  1. Jan says:

    Having a call to action on each of your web pages is another must. You did it here – you asked us to leave our comments.
    Also, on the home page you can ask them to visit your services page. At the end of the service page you can ask them to go to your about page to learn more about you, and so on. Your visitors need to know what to do next.
    Thank you, Shawn, for your great tips on a call to action when speaking to a (potential) client.
    Jan
    Jan recently posted..IQTellMy Profile

    • Shawn Snyder says:

      Jan, I’m so glad you caught it. I was wondering how many would see my call to action. I really like your idea about leaving a call to action on each page asking the to do something. Thanks for the tip there.

      • Thanks for the great ideas! I know I don’t always do something right away, if it’s not clear what I should be doing. I might think I’ll go back to it, but then might not, if I get busy. The same is true for my customers and I don’t want to miss those opportunities! Thanks!

  2. Great post Shawn

    I’m trying to get into the habit of leaving a call to action in my blog posts. Although I think I forgot to do it this week, so thank you for the reminder :)

  3. roche says:

    Yes, me, too! I don’t know what to put there yet since I haven’t set up my mailing list! Lol! That should be included as the website launches. Hopefully in the next 2 weeks. Thanks for the reminder, Shawn!

  4. Another great post Shawn, and I caught the CTA to leave a comment. I will admit that I do not do this on all my blog posts, but I sometimes ask a question.

    I love Jan’s suggestion of having a CTA on each of my web pages, that is definitely something I can do to make it sound like a natural action rather than a pushy sales pitch :)
    Nadine Herring recently posted..Hello world!My Profile

    • Shawn Snyder says:

      LOL, I love hearing that y’all caught that last CTA. It is hard to remember to keep offering a call to action to our clients in every form of communication. Practice will help. I loved Jan’s idea too. Something I hadn’t thought of. That is why I am loving this blog challenge lots of great minds.

  5. Great article, Shawn! Yes, I think it’s important to have CTAs but equally important to vary the level of commitment that is being proposed. Truthfully, CTAs are hitting us in the face continuously. So it’s true, we do need to be mindful of what we’re asking and how we’re doing it.
    Leslie S. Rivera recently posted..Think Like an Oscar WinnerMy Profile

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