Business owners spend a lot of time and energy communicating with their customers. We are free with the who, what, why and how of doing business but there is one very important element that is left out of most business conversations. That is to include the call to action at the end of the conversation. I’m not sure why this happens to many business owners but we are going to look at a couple of points today and learn how to overcome the lack of a call to action with them. People are afraid of rejection so don’t want to put themselves at risk of hearing a no if they ask someone to make the purchase. Some say that they are afraid of pushing too hard and losing a customer and others simply don’t know how to include that call to action into their conversations.
#1 People are afraid of rejection so don’t want to put themselves at risk of hearing a no if they ask someone to make the purchase. I understand this and even battle it myself, I am an introvert and don’t care for confrontation nor rejection. Here is the way I have worked at getting over my fear (or at least, keep it at bay.) I practice what I will do when someone says no to me. I wish I could promise that this is a cure but what it does do is give me enough courage to use a call to action for each potential client I talk to regardless of what their response might be to me.
#2 Some say that they are afraid of pushing too hard and losing a customer. There is a point in which you go from being a helpful servant to your customer to a pest and then rude and insulting. You have to know how to keep yourself at the level of being the helpful servant to a person. Even if you don’t make the sale that time a customer will remember you were helpful and kind. Learning different calls to action can help keep you a conversation continuing and pleasant.
#3 Some simply don’t know how to include that call to action into their conversations. I am going to share an old trusted secret with you. Depending on what you are selling you would say something like, would you like the blue one or the green one? Go back and read the last question out loud. Read out loud the next question. Would two or three of these work best for you? The secret is you ask for the sale (call to action) at the end of the conversation.
Also, a call to action doesn’t always have to do with a sales pitch. I used a call to action with you in the above paragraph when I asked you to go back and read the questions. You did something I asked you to do. The more you practice to include the call to action the better you will get at it. Please leave your comments at the end of the blog.