Is Headline Writing Important?

SRS Virtual AssistantIf you have been writing a blog, articles, or any other type of communication you have probably heard how important content is. You have to have content and a lot of it on a consistent basis to draw attention to yourself and your business. However, what we don’t hear about as much is the headline of that content. You have done all that work for it now it would be nice to have people read it and that is where the headline comes in.

Your headline has to be interesting enough to get people to read it. Concise enough for people to understand what you are writing about and crisp enough to grab your attention.

The best formula for creating headlines in marketing is: “New product offers benefit, benefit, benefit.” Use this template to create the headline of your press releases and advertisements, etc. Showing you customers the benefits they will get with your product is what they are most interested in. How can it make their life easier and help them the most. Remember the WIFM: What in it for me formula.

A headline is very important in getting your content read and your product sold. It takes some practice and work but it will be worth it in the long run when you have learned how to write a great headline.

Here are 7 Headline Templates from Copyblogger. Feel free to print them off and save them to be used over and over again as you write headlines.

Headline Template Ideas

1. Give Me [short time period] and I’ll Give You [blank].

This headline promises a strong benefit to the reader, like all good headlines do. But this one is especially effective because it promises to deliver in a very short time period.

  • Give Me Five Days – And I’ll Give You the Secret of Learning any Subject!

2. If You Don’t [blank] Now, You’ll Hate Yourself Later.

We love to belong, but feeling excluded is a real bummer. Whether it be a financial opportunity or the social event of the year, we simply hate it when we get left out.

  • If You’re Out of the Market Now, You’ll Hate Yourself Later.

3. The Lazy [blank’s] Way to [blank].

This headline has always worked well with time-pressured people, and that’s certainly true for most people today. No one likes to think of themselves as lazy, but everyone likes to save time and effort.

  • The Lazy Man’s Way to Riches.

4. Do You Recognize the [number] Early Warning Signs of [blank]?

OK, technically this is still a list, but it’s wrapped up in a much more compelling structure than your typical “Top 10” article. People want to avoid problems, and this headline promises the critical tips before it’s too late.

  • Do You Recognize the 7 Early Warning Signs of High Blood Pressure?

5. See How Easily You Can [desirable result].

We love quick and easy when it comes to learning something new or gaining some advantage.

  • See How Easily You Can Learn to Dance This New Way.

6. You Don’t Have to Be [something challenging] to be [desired result].

People almost always have preconceived notions about things, and this can be a barrier to taking action. Remove the barrier that stands between them and the desired result with your headline, and people will flock to read what you have to say.

  • You Don’t Have to Be Rich to Retire on a Guaranteed Income for Life.

7. Do You Make These Mistakes?

This is always a powerful attention grabber, since no one likes to make mistakes. If you’ve targeted your content well for your intended audience, helping people avoid common mistakes is a sure-fire winner with this type of headline.

Do You Make These Mistakes in English


About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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10 Responses to Is Headline Writing Important?

  1. Yep! These are real attention getters!

  2. I opt for the more unique. But, whatever you do, as Shawn says, grab their attention- and then DELIVER!
    Roy A. Ackerman, PhD, EA recently posted..Marriage PenaltiesMy Profile

  3. Kelly says:

    I would read the article with those attention grabber headlines..

  4. I am *horrible* about writing my post titles… thanks for tips!
    The Mighty Jerd recently posted..Don’t settle for “Skinny-Fat”!My Profile

  5. Toni Nelson says:

    Great headline grabbers:)
    Toni Nelson recently posted..I Can’t Do Video!My Profile

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