So what is magnetic marketing?
Basically, it just means having content that attracts visitors. The content on many sites is simply low quality. If you are just a me-too site, you probably will not attract many people to your site.
So how do you write compelling content?
One of the first methods is to look at the content already out there about your topic. Try to find authority sites, such as EZine Articles, Wikipedia, or popular forums. They are the most likely to have a lot of content about your subject.
Then take note of the main points being discussed. This will give you an idea of what to write about.
Pay particular attention to the questions being asked. For instance, in golf forums a lot of people might be asking how to hit the ball farther. If that’s the case, than you would probably want to give a solution to this problem.
Another idea is to read sales letters related to your topic, and see the main benefits being emphasized. This is how to know what to write about.
How do you find the answers to the questions?
Obviously you can locate them online. However, if you can tell a story about how you overcame the problem yourself, people are going to trust you more. This is why you might want to pick a topic you have knowledge of.
Telling your story gives you credibility.
Telling a personal story related to the product is always a great credibility booster. It means people can relate to you and they will feel that you know exactly what they are going through.
How should you answer the question?
In a simple and systematic way. Don’t overload them with information, and don’t just include random, disjointed tips. Instead, provide the answer in a step by step format to make it easy to follow.
Remember, the money you make is in direct proportion to the number of people you help. And the best way to help people is to first identify their problems, and then provide a clear solution.
This is what will attract people to your site.
It will also cause them to refer their friends to your site, which will make your content viral. And if your writing is really good, other webmasters will likely post your content on their site. This will give you some added referral traffic.
The bottom line is, the quality of your content will make or break your online business. If you identify the needs of your market and meet them, you will get more visitors and make more money.