Impersonal Christmas cards often are little more than holiday clutter. Instead, send out First Day of Spring, Summer, Fall or Winter cards or peg the mailing to a customer’s personal milestone, such as, “Congratulations on your daughter’s graduation from high school”.
Another great way to set yourself apart is to send hand-written thank you notes to important customers every chance you get. Always acknowledge when something nice is done for you with a thank-you letter. No, a call is not the same.
There is a great service out there called Send Out Cards. You can send out cards very inexpensively plus they have little gifts that you can send out as well. They carry all different occasions of cards. It’s simple and easy for you to do without leaving your home.
Why go to all this trouble of sending out cards. This is a simple, inexpensive and very smart way to market your business. In the card you don’t want to mention your business at all. You want to send them a greeting and a nice message. Then sign your name and maybe put your business name underneath your signature. I don’t do that because all my clients know who I am by my name. After they read the card they have nice warm feelings towards you, towards your business. Nobody else sends them a card just to say have a nice day, I’m thinking of you.You will be surprised on how much the simple little gesture of a card will mean to your client.
Do you send cards to your customers or clients? Tell me some of the reactions you have received.