Marketing With a Simple Card

SRS Virtual AssistantCustomer service is a lost art so it really doesn’t take much work to have that little bit more than the other guy. A great way to do this is to send off-season cards to customers.

Impersonal Christmas cards often are little more than holiday clutter. Instead, send out First Day of Spring, Summer, Fall or Winter cards or peg the mailing to a customer’s personal milestone, such as, “Congratulations on your daughter’s graduation from high school”.

Another great way to set yourself apart is to send hand-written thank you notes to important customers every chance you get. Always acknowledge when something nice is done for you with a thank-you letter. No, a call is not the same.

There is a great service out there called Send Out Cards. You can send out cards very inexpensively plus they have little gifts that you can send out as well. They carry all different occasions of cards. It’s simple and easy for you to do without leaving your home.

Why go to all this trouble of sending out cards. This is a simple, inexpensive and very smart way to market your business. In the card you don’t want to mention your business at all. You want to send them a greeting and a nice message. Then sign your name and maybe put your business name underneath your signature. I don’t do that because all my clients know who I am by my name. After they read the card they have nice warm feelings towards you, towards your business. Nobody else sends them a card just to say have a nice day, I’m thinking of you.You will be surprised on how much the simple little gesture of a card will mean to your client.

Do you send cards to your customers or clients? Tell me some of the reactions you have received.

 

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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12 Responses to Marketing With a Simple Card

  1. You hit upon my policy, Shawn. I (and everyone else here) sends out a card (preprinted, customized, with only- it was great to meet you- inside, and a personal note, when we first meet someone. Which sets up a tickler to send them a card 90 days later. That one is another preprinted card that depicts the services we offer (on the outside) and a blank inside. I write something on the order “I’m sorry our paths have not crossed again. Just wanted you to know I’m still going to XYZ event. Maybe you should be doing that, too. (Our tickler makes sure we have not heard from them or seen them; if we have the message is more like “Just wanted you to know we appreciate meeting you from time to time…”

    And, we send out cards in September (around the time of Rosh Hashana) wishing folks a great business year (since a lot of them use fiscal years starting in October) and reminding them to set up (and follow their resolutions). Same thing in April (around the time of Passover), reminding them their year is on the way, how are the resolutions progressing.
    Roy A. Ackerman, PhD, EA recently posted..Do you own that company- or not?My Profile

  2. Peggy Nolan says:

    Hi Shawn! I just recently bought a box of Thank You cards to send to all of my guests for my podcasts. I’m also thinking about having my readers sign up for encouragement cards. Since I’m in the business of supporting and coaching women in the stepmom role, your post is motivating me to take ACTION on this idea!

    Thank you!

    Peggy (from UBC)

    ***
    Peggy Nolan
    http://thestepmomstoolbox.com
    Peggy Nolan recently posted..The Myth of Instant Love And Other Pitfalls of Remarried LifeMy Profile

  3. Grant Bull says:

    Brilliant idea to send cards. Who doesn’t like receiving a card? I always open cards when I receive them, so it might help my potential clients get my name in their heads!
    Grant Bull recently posted..Tailgate Games- Beer PongMy Profile

  4. Wow, what a great idea! I usually send Christmas cards, but I see your point about sending them at other times as well.
    Jeanine @ Mystic Comfort recently posted..Identify Your Theology: The Second QuestionMy Profile

  5. Loretta says:

    I’ve been using send out cards for awhile… they are awesome!!!
    Loretta recently posted..Generational DNAMy Profile

  6. Amar Naik says:

    this is definitely a great way to win some clients confidence and build good trust
    Amar Naik recently posted..Different Birthday TraditionsMy Profile

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