Business cards come in every shape, size and color imaginable. You probably have some of your cards in your wallet somewhere. The question, is there a right way or a wrong way in creating a business card? What I want us to think about is the different things to have on your business card to make it a marketing tool for your business.
Experts say that the most important thing on your business card isn’t necessarily your name but your USP or unique selling proposition. Don’t make someone guess at what your business is and how you can help them. If you don’t have a USP take some time to create one.
Make sure to have your social media information and your website on your business card along with your email. This way a future customer can go and “spy” on you. This refers back to letting someone get to know you and it creates a like & trust factor so they feel more comfortable dealing with you.
Don’t make the print to small on the card and don’t clutter your card with to much information. It’s not a sales letter just a 3.5x 2 inch card. Use both sides of the card you are paying for the entire card use it. Depends on your field what is the best way to use the back space. But use it.
Make your card stand out from the other hundreds of cards out there. Color, graphics, your picture just pick a way for your card to grab the eye.
Give your cards out at appropriate times. When you do give more then one card inviting the person to pass your card along to anyone they know who needs your services.
Tell me how do you use your business cards?
About Shawn Snyder: My goal as a virtual assistant is to provide small business owners with executive level business and administrative support. I’m here to help your business run smoother and easier. Visit at www.srsvirtualassistant.com.