Marketing With Your Business Cards

This month on Friday’s I am going to be sharing with you reruns. The oldies but goodies of my former blog posts. These are the most popular posts since the last Ultimate Blog Challenge.

Business cards come in every shape, size and color imaginable. You probably have some of your cards in your wallet somewhere. The question, is there a right way or a wrong way in creating a business card? What I want us to think about is the different things to have on your business card to make it a marketing tool for your business.

Experts say that the most important thing on your business card isn’t necessarily your name but your USP or unique selling proposition. Don’t make someone guess at what your business is and how you can help them. If you don’t have a USP take some time to create one.

SRS Virtual Assistant

SRS Virtual Assistant

Make sure to have your social media information and your website on your business card along with your email. This way a future customer can go and “spy” on you. This refers back to letting someone get to know you and it creates a like & trust factor so they feel more comfortable dealing with you.

Don’t make the print to small on the card and don’t clutter your card with to much information. It’s not a sales letter just a 3.5x 2 inch card. Use both sides of the card you are paying for the entire card use it. Depends on your field what is the best way to use the back space. But use it.

Make your card stand out from the other hundreds of cards out there. Color, graphics, your picture just pick a way for your card to grab the eye.

Give your cards out at appropriate times. When you do give more then one card inviting the person to pass your card along to anyone they know who needs your services.

Tell me how do you use your business cards?

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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10 Responses to Marketing With Your Business Cards

  1. Great idea…
    We have several business cards for just that reason- to reach the proper audience with the “driving” tag lines.
    Roy A. Ackerman, PhD, EA recently posted..Big Data misses the difference between correlation and causationMy Profile

  2. Amy says:

    Thanks, Shawn. I need to make business cards for my blog, and this is a great reminder about that.
    Amy recently posted..The ultimate comfort food, only better: coconut tapioca pudding!My Profile

    • Shawn Snyder says:

      Do it Amy! Vista Print inexpensive cards but look nice. They are what I use. I don’t want to spend a fortune on them and be afraid of sharing them. That doesn’t make any sense to me.

  3. I have two businesses, the one most folks are aware of is the garage. But I also have a modular home business and on the back of that card I have graph paper squares. That way we can sketch something on the fly if necessary.
    Carolina HeartStrings recently posted..SPRING IS IN THE AIR!My Profile

  4. Elise Boysaw says:

    Shawn! I have had business cards on my to do list for so long now. Yikes! I really need to create some new ones. The hard part is choosing one piece of art to print on my card. I like how you suggested the other social media address too :)
    Elise Boysaw recently posted..Angels and DemonsMy Profile

    • Shawn Snyder says:

      You should of said this a long time ago. My all time favorite piece of yours is the fiery red one. I don’t remember what you called it but I believe its still my favorite to this day. There I solved your problem. LOL. :)

  5. Toni Nelson says:

    The purpose of your business card should be to get people to your site. Having a QR code is the way to do that. I work with clients who think their business card is their brochure and it’s not.
    Toni Nelson recently posted..Quick – Did you see that? Brain GamesMy Profile

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