Marketing With Your Business Cards

 

SRS Virtual Assistant

SRS Virtual Assistant

Business cards come in every shape, size and color imaginable. You probably have some of your cards in your wallet somewhere. The question, is there a right way or a wrong way in creating a business card? What I want us to think about is the different things to have on your business card to make it a marketing tool for your business.

Experts say that the most important thing on your business card isn’t necessarily your name but your USP or unique selling proposition. Don’t make someone guess at what your business is and how you can help them.

Make sure to have your social media information and your website on your business card along with your email. This way a future customer can go and “spy” on you. This refers back to letting someone get to know you and it creates a like & trust factor so they feel more comfortable dealing with you.

Don’t make the print to small on the card and don’t clutter your card with to much information. It’s not a sales letter just a 3.5x 2 inch card. Use both sides of the card you are paying for the entire card use it. Depends on your field what is the best way to use the back space. But use it.

Make your card stand out from the other hundreds of cards out there. Color, graphics, your picture just pick a way for your card to grab the eye.

Give your cards out at appropriate times. When you do give more then one card inviting the person to pass your card along to anyone they know who needs your services.

Tell me how do you use your business cards?

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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11 Responses to Marketing With Your Business Cards

  1. Great tips! I design business cards for folks – you’re spot-on!
    Kristen from The Road to Domestication recently posted..On the Road in SeptemberMy Profile

  2. Toni Nelson says:

    Enjoyed your tips:) I also use a QR code on my business cards. I’ve had more than one person take out their phone and scan it while they were talking to me.
    Toni Nelson recently posted..The winner is Chemo BeaniesMy Profile

  3. Too many forget that their USP is as critical as the corporate name (which, to be honest, is what matters more to the reader) for that card!
    Roy A. Ackerman, Ph.D., E.A. @Cerebrations.biz recently posted..Today is the day!My Profile

  4. Good tips Shawn. Interestingly, I started making a brochure out of my business card more than 20 years ago with a 3-fold approach. People complained about the ink on the back (it was great to get this kind of feedback and easily resolved) because they liked to use this space to jot down notes when collecting cards at gatherings (of course this would be considered rude in Japan – I’m talking US).
    Nanette Levin recently posted..Hard sell not working for you? Good!My Profile

    • Shawn Snyder says:

      My business coach is talking to me about using a brochure. I’m not sure because its so large but it would stand out. Something to think about.

      • You can fold a business card to use as a brochure so that it’s the same size of a normal one.

        Of course, if you’re talking about a regular brochure, I think these are still important too. Many discount them citing costs, but a good graphic designer can incorporate a bunch of different aspects of your identity package at once, reducing costs. Printing has come down so much that’s hardly a factor – particularly with the one-up options now.
        Nanette Levin recently posted..Writing skills improve when you can laugh at lifeMy Profile

  5. Jan Kearney says:

    Believe it or not, I don’t actually have any business cards right now! I will need to get some printed as I am being let loose in the real world in a couple of weeks.

    When I did have cards my aim was to be a bit different. I’ve had cards with marketing quotes and a call to action and my details on the back. They were remembered because of the quotes. Also had cards with a QR code to an opt in page to join my list and get a free download. I think I’ll use that technique again, or at least a link to get a download.
    Jan Kearney recently posted..Google Hummingbird – Will Hummingbird Affect Your Local Website?My Profile

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