The Basics of a Good Elevator Speech

Quick, tell me what you do for a living! Could you in 30 seconds or less tell me what you do, what makes you special, and why I should care? If not, then you are in luck because today we are going to talk about elevator speeches. Think about how many times you are asked what you do, the better you get at explaining it the more customers you will get – easy as that.

A good elevator speech should have within it your USP. Remember we talked about what makes you stand out, makes you different and better then your competition. Your unique selling proposition is what would make you be the obvious choice to serve them.

You also should have a hook in your elevator speech. What will grab the listener, produce questions and ultimately get your foot into the door of their business. Think outside of the box but remember this isn’t a resume.

Does your business have a guarantee? Then somehow work it into your elevator speech. In some instances your USP is your guarantee but if not then create one and use it. People like to hear these because it brings a comfort level to them.

Be enthusiastic when you give your speech. I’m not talking of bouncing off the wall but smile, make eye contact and if one on one give a warm handshake. Use a strong voice filled with confidence that you have what these people want. One of the most important elements of your speech is believing in yourself.

Below, share with me if you have an elevator speech. Commit to writing one up or maybe you need to spruce yours up a bit with some of the tips above.

About Shawn Snyder: My goal as a virtual assistant is to provide small business owners with executive level business and administrative support. I’m here to help your business run smoother and easier. Visit at

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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8 Responses to The Basics of a Good Elevator Speech

  1. Denys Kelley says:

    I don’t like the term Elevator speech- it sounds so boring! But you have given some great tips to perk it up. Be yourself and have fun- but don’t bounce off the walls.
    Love – “One of the most important elements of your speech is believing in yourself.”
    Denys Kelley recently posted..Oops- Did you forget to link your Twitter to the Sexy Bookmarks?My Profile

    • admin says:

      There are many names for this important intro as long as the words get out and a contact is made is what I strive for.

  2. In today’s day and age, you need a great elevator speech and a great twitter spiel. Both short and to the point.
    Great advice, Shawn… and I chose my CommentLuv to augment your position.
    Roy A. Ackerman, PhD, EA recently posted..Get Your Message Out!My Profile

    • admin says:

      Thanks Roy! I am actually going to take a class about how to communicate in 140 characters or less. It is suppose to help with writing ads, twitter posts and other small copy. And here I use to be the queen of essays.:)

  3. Bev says:

    Great article and something I really do need to work on a bit more! Love the image you have with this by the way :)
    Bev recently posted..Spark a conversation on your page!My Profile

  4. I love the idea of an elevator speech: summarizing and captivating in 30 seconds. There is so much this could apply to.

    • admin says:

      There are a lot of different ways you could use an elevator speech. Always handy to have one in the back of your mind.

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