Quick, tell me what you do for a living! Could you in 30 seconds or less tell me what you do, what makes you special, and why I should care? If not, then you are in luck because today we are going to talk about elevator speeches. Think about how many times you are asked what you do, the better you get at explaining it the more customers you will get – easy as that.
A good elevator speech should have within it your USP. Remember we talked about what makes you stand out, makes you different and better then your competition. Your unique selling proposition is what would make you be the obvious choice to serve them.
You also should have a hook in your elevator speech. What will grab the listener, produce questions and ultimately get your foot into the door of their business. Think outside of the box but remember this isn’t a resume.
Does your business have a guarantee? Then somehow work it into your elevator speech. In some instances your USP is your guarantee but if not then create one and use it. People like to hear these because it brings a comfort level to them.
Be enthusiastic when you give your speech. I’m not talking of bouncing off the wall but smile, make eye contact and if one on one give a warm handshake. Use a strong voice filled with confidence that you have what these people want. One of the most important elements of your speech is believing in yourself.
Below, share with me if you have an elevator speech. Commit to writing one up or maybe you need to spruce yours up a bit with some of the tips above.
About Shawn Snyder: My goal as a virtual assistant is to provide small business owners with executive level business and administrative support. I’m here to help your business run smoother and easier. Visit at www.srsvirtualassistant.com.