Since we are spending a lot of time with our blogs this month on the UBC, I thought we would talk about how to use a blog to market your business and connect with your readers. Of course adding new and fresh material to educate your target market is what we are doing every day this month. Normally, I only blog two or three times a week, sometimes it goes longer but that is the normal amount of time I try to add new content to my blog.
But what good is adding content to a blog without connecting with my audience? Here are a couple of things I always try to add in each blog.
A Question: I try to ask a question to my target audience and try to make it an open ended question. I don’t want a yes or no answer because I want to start a dialog with the person.
A Call to Action: Add a call to action at the end of each of your blogs. Tell them what you want them to do. Answer my question, fill out this form for a free gift, sign up here for the class, etc. You need to lead the reader to the next action you want them to do.