The many “likes” of Facebook, this might seem a strange statement to make but recently I was trying to explain to someone brand new on Facebook how to “like”. Now, for those of us who might have some experience on Facebook it isn’t a difficult process. However, I was having a very difficult time getting my instructions across to this person who will remain nameless, my mother. I thought, surely she was trying to make this more difficult then it needed to be until I stopped to take a look at a business page. And now, I’m here to tell Mark Zuckerberg that he needs to hire me and I will come up with more creative, imaginative verbs then “like”. Not only is “like” a totally vanilla word in the verb world but Facebook uses it over and over and over …again.
I’m talking to this nameless person, sorry Mom. And I tell her to “like” a business page. So, in our conversation as if I’m fighting with a teenager she asks why do I have to “like” a page. Well, the answer Facebook gives is about as clear as mud at the bottom of a swamp it begins with organic algorithms but it doesn’t use algorithms anymore…so if you want to make the owner of the page feel warm and fuzzy you click the first of the “like” buttons. In my own mind and others who spend a lot of time working on business Facebook pages the “Get Notifications” button which is in the second tier under the first “like” button is much more effective in getting your audience to see your updates on your business page. Is anyone confused yet? Good, just hang on.
We are now going to our second “like” button on a page. Right under the status update is the little blue “like” button. Doing research, I learned that Facebook introduced the “like” button in 2010. Learning why was a little more difficult to understand. And before my mom brought it up I was happy in my ignorance just as the rest of the world. Happy to click the little blue “like” button but didn’t understand the meaning behind it. It seems that there wasn’t a good reason in Facebook headquarters either except for the fact that they believe that we as a nation are too lazy to write a sentence in the comment area we just want to hit a button. But why name it “like”?? How about “Read it” or “Saw it just not important enough in my life to comment about it.”
And now for the last “like” for the day which really makes the most sense to me unless you really don’t “like” it but then at least you have the reply button. Underneath the status update people can write in a comment below the 2nd like button from above. Remember, we discussed this; perhaps you need to pay attention here. If you just couldn’t think of something to put into the comment field you hit “like”. Well, now we are talking to the overachiever, someone who wants to respond back to your comment. All my readers are smart, intellectual people and love to comment. Guess what I am left with after this? A bunch of little blue “like” buttons under their comments… However, I believe there was a new guy brought in because you could also reply. Now, there is a new verb for Facebook to use so I was really excited unfortunately, he must have been threatened with termination if he didn’t provide the old standby of “like” as well.
So there is my Story of Too Many “Likes” in Facebook. I give special credit to my mother for this insight that never would have come my way if not for her question of “which like button?” As well as the overuse of the quote key on my keyboard for this blog.