Obviously the use of video for marketing is becoming more popular all the time. One of the reasons is that videos are now ranking in the search engines. This means you can get video directory traffic, as well as search engine traffic.
And videos are often times more interesting than writing. Since most people are visual, this increases interest.
However, as you can imagine, some videos are more effective than others. Here are five of the most important tips to get good results:
#1) Use keywords in the title:
Just like a webpage, doing this for your video is very important. Since this is often the only content your page will have, it’s very important to include keywords in the title.
#2) Have a written description of the video:
This will show the search engines what the video content is about. This again is very important due to their lack of content.
#3) Use the word “video” in the title:
People often add this phrase to the end of their search phrase. So putting it in your title will bring some more traffic.
#4) Allow comments:
This will keep the page relevant in the search engines, because Google likes updating pages. And it could also increase your sales. Why? This is because often times the people who take the time to comment are also the ones who are most likely to buy. Therefore, you can respond to the comments and answer questions.
#5) Include useful content:
When you have an interesting and unique video, tons of sites will pick it up. Therefore, you will get a lot of viral traffic without having to do a thing.
And those who watch it will tell their friends about it, which will increase your page views. Think about how often Youtube videos get passed around at work. The viral effect of videos cannot be overlooked.
Which secret was the one which helped you the most? Let me know what you thought of the secrets.