The Top 5 Secrets to Optimizing Your Videos

SRS Virtual Assistant.comObviously the use of video for marketing is becoming more popular all the time. One of the reasons is that videos are now ranking in the search engines. This means you can get video directory traffic, as well as search engine traffic.

And videos are often times more interesting than writing. Since most people are visual, this increases interest.

However, as you can imagine, some videos are more effective than others. Here are five of the most important tips to get good results:

#1) Use keywords in the title:

Just like a webpage, doing this for your video is very important. Since this is often the only content your page will have, it’s very important to include keywords in the title. 

#2) Have a written description of the video:

This will show the search engines what the video content is about. This again is very important due to their lack of content.

#3) Use the word “video” in the title:

People often add this phrase to the end of their search phrase. So putting it in your title will bring some more traffic.

#4) Allow comments:

This will keep the page relevant in the search engines, because Google likes updating pages. And it could also increase your sales.  Why? This is because often times the people who take the time to comment are also the ones who are most likely to buy. Therefore, you can respond to the comments and answer questions.

#5) Include useful content:

When you have an interesting and unique video, tons of sites will pick it up. Therefore, you will get a lot of viral traffic without having to do a thing.

And those who watch it will tell their friends about it, which will increase your page views. Think about how often Youtube videos get passed around at work. The viral effect of videos cannot be overlooked. 

Which secret was the one which helped you the most? Let me know what you thought of the secrets.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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6 Responses to The Top 5 Secrets to Optimizing Your Videos

  1. I think # 5 is SOOO important for video OR text blog. So many things are just rehashed versions of the same old, same old. Having something really new, topical or different definitely helps the “share”.
    Carolina HeartStrings recently posted..WORDLESS WEDNESDAYMy Profile

  2. Great ideas, Shawn… One day i will get around to making another video post- but that needs to wait until there’s more free time in my day. (Yes, I know I can make time- but paying clients come first.)
    Roy A. Ackerman, Ph.D., E.A. recently posted..Arab Spring? I think not.My Profile

  3. Toni Nelson says:

    The fabulous thing about video is that it gets you out there in a unique way (when done properly). There are so many things to learn for having an effective strategy. It’s not about doing just one video. You need to have a series of video for maximum exposure. These are 5 helpful tips.
    Toni Nelson recently posted..What does homework have to do with your business?My Profile

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