USP – Unique Selling Proposition What Is It?

uspKnowing and understanding what a USP is can be a difficult thing to grasp. But it’s so important because that is what is going to make you stand out from the crowd. What is that one thing you offer that nobody else does?

Your USP can be a skill that not everybody else in your business has or offers. Let’s do some brainstorming together and come up with a few ideas you could use as a USP.

You went and got some training and are certified.

You could offer a guarantee or some consulting for free that others in your field don’t offer.

Create a free gift such as a white paper for your service that will make it easier for your customer to use it. Maybe some more detailed instructions would help them.

All of these different ideas could be great USP’s. The important thing is for you to know what your USP is. You need to know why people should buy from you. Once you do, you’ll have no problem telling them. Then you use the USP’s in different ways in your marketing. You can put them on your website or use them in social media. Put them on your business cards or brochures.

Do you know what your USP is? I’d love to hear it.


About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
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8 Responses to USP – Unique Selling Proposition What Is It?

  1. Toy says:

    Great and concise article. There is a great need for businesses like yours and I wish you all the best!
    Toy recently posted..5 Key Ways to Eliminate the Fear of Success Today!My Profile

  2. Missy Bell says:

    That sounds so simple but so many of us never really thought about it (I’m speaking for myself of course.) I have several that I thought of for my Mobile DJ Service that are not mentioned in my material. I will dwell on this for more ideas.

    Thank you so much. This is very helpful!
    Missy Bell

    • Shawn Snyder says:

      Missy, I am so glad that this post is going to help you stop and come up with some great USP’s. Don’t make it to hard, something like I guarantee my DJ will be on time to your event. The most up to date music and equipment to make your celebration the best, etc.

  3. Kristin S says:

    Great idea! It’s always important to offer something that the competition hasn’t thought of. Thanks for the reminder!
    Kristin S recently posted..KIDS- Piggy Banks- Save/Give/SpendMy Profile

  4. Never heard of USP but glad I have now. You’ve got me brainstorming in many areas. Thanks.
    Carolina HeartStrings recently posted..WE’RE THREE!My Profile

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