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Have you ever been at a store you go up to pay and the cashier is carrying on a conversation with someone else and does not even acknowledge you? Or as you walk up to the counter the representative lets out big old sigh and puts her nail file down. Just makes me feel warm and cozy inside, NOT!
If you are an online business then your customer service won’t be like that but it can be just as harmful to your business. An online business needs to think of their blog and social media as their counter and checkout line and you need to determine if you ignoring a customer, being rude or just showing that you don’t care there are customers.
Having exceptionally great customer service is one of the easiest ways to increase the lifetime value of your customers. By providing exceptionally great customer service, customers will not only be happy with you, but they’ll continue to come back. In the short run this may end up costing your company a bit more money, but in the long run you’ll see the benefit because each customer will not only spend more money with you, but they’ll tell their friends about the great experience they had with your company.
Meanwhile, keep answering the comments on your blog, and participate in the conversations that are happening on your social media sites.
What do you think? Am I being too sensitive or is good customer service getting harder to find?
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