A mailing list is simply a list of names and emails that people give to you. Usually you need to offer
them something of benefit in exchange for the information. There isn’t any monetary charge just a free gift given to the customer for their name and email. We call this exchange by many different names but for this article we are going to use the word opt-in. You put on your site the free offer and the customer opts-in giving their information to get the offer.
If you are beginning in business you might wonder about the importance of a mailing list. Something you have to remember is that you are not having customers walk into a physical store usually your customers are going to meet you online and one of the only ways you will have to reconnect with them is to get their personal information such as their name and email but more information can be asked for if you will need it. This will become your client base and the mailing list is the tool used to communicate with them.
So how do we go about getting a mailing list? We need to set up your opt-in offer. Now this is easy all it has to be is a piece of information that will be of interest to the people that come to look at your website such as ebook, an audio presentation, any type of project that you would like to offer for free. Then a widget needs to be placed on your site promoting the free opt-in this is where you will also gather the names and emails. See mine on the right hand side of the website for a gratitude journal. Now that you have this information you use this opportunity to correspond with your customers sending them information, tips and offers that they will be interested in.
If you are not familiar with how to set up an opt-in offer on your blog I would be happy to do this for you. A virtual assistant is knowledgeable about creating and setting up an opt-in offer on your site. You can even ask them to provide the offer for you as well as hiring them to maintain your email marketing.
Now that you know what a mailing list is and how important it can be to your business make sure to take the next step in getting an opt-in offer on your site. A virtual assistant is an excellent tool that many small business owners use to create, set up and maintain your mailing list. Contact me today for a free 30 minute no obligation strategy session.