Why Your USP Is So Important

SRS Virtual AssistantToday we are going to talk about a USP. Jen Bajackson from Stable Solutions, LLC recently asked for me to do a post on it and since it deals very close to my theme of marketing I thought it would be a great time to delve into this topic. Believe it or not Entrepreneur online magazine has a definition of a unique selling proposition. Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

U: So of course your USP has to be unique. It needs to set you apart and make you different and a better choice then the rest of your competition.

S: It needs to help persuade the customer to do business with you. The goal is to sell your product or service for their currency.

P: It all starts with the proposition that you place before a potential customer.

The most important thing in a USP is to include the benefits that the service can provide to the customer. Use emotion and comfort in your USP. Can your service/product solve their problem, or improve their life?

Here are some USP’s that most of us know.

  • “30 minutes, or it’s free” (Domino’s Pizza)
  • “Melts in your mouth, not in your hands” (M&Ms)
  • “Guaranteed. Period.” (Land’s End)
  • “Reads like paper with no glare, even in bright sunlight” (Amazon Kindle)

So as you can see your USP doesn’t have to be long. It just has to convey what makes you special and better then everyone else out there.

Share your USP’s with me in the comments section.

About Shawn Snyder

Shawn Snyder owns SRS Virtual Assistant. We work as consultants and virtual help for the entrepreneur and small business owner who is looking for help with their social media needs, email marketing and admin office help.
This entry was posted in marketing, Unique Selling Proposition and tagged , . Bookmark the permalink.

11 Responses to Why Your USP Is So Important

  1. Thank you for a great article. Having a USP is so important for any business either online or offline and it makes me so sad when you talk with people and they say no they do not have one. Well done
    Andrew Milburn recently posted..Walking Can Help Your Business GrowMy Profile

    • admin says:

      Thanks Andrew. A USP is so important but difficult to understand and succeed at. But will help a business to grow in the right direction.

  2. Mercedes says:

    I don’t have a product to sell, but I can see how someone who for would need to keep their USP in mind. Nice easy to read post!
    Mercedes recently posted..Who’s Ready for A Challenge?My Profile

    • admin says:

      Thanks Mercedes. You don’t need to have a product to sell to need a USP. If you have a business you will need a USP. Think of it as a vision board for your business to have a blueprint to follow.

  3. Linda Ursin says:

    I have a couple, of which none are polished. They’re all still in the rough.
    I don’t even know if they can be called USP’s

    A multi-creative, heathen witch (for my blog)
    Helping open and creative women, who feel they’ve lost themselves in the demands of everyday life, rediscover their true selves. (for my new venture)
    A witchin’ artist with a northern flare (for my artwork)

    I’m still trying to come up with good ones for my witchcraft and divinatory services, and for my membership site.
    Linda Ursin recently posted..Get your smartphone to help you live your purposeMy Profile

  4. Actually, I always wondered why we didn’t rename it PUS… Because that is the order in which one must consider the situation. First, we must define the proposition. The concept that will satisfy the needs (and, hopefully, the desires) of the customer base. We then must decipher what makes OUR proposition unique, different, better than all the other fish in the sea. And, then, and only then, can we sell it to those who need our solution
    Roy A. Ackerman, PhD, EA recently posted..Sports on Campus?My Profile

    • admin says:

      I totally agree Roy. However, PUS just doesn’t sound pleasant. Just imagine asking someone what their PUS was. Icky! lol

  5. Shawn, I’m glad I came back to this article! Over the past few weeks, I’ve been mulling over how I want to approach my target audience in letting them know how my social media marketing and blogging training using WordPress is better than everyone else’s. I didn’t think about a USP! Duh! Really though, I don’t have any that come to mind right now, but this will keep me thinking throughout the day and beyond what is the approach that no one else has thought of or marketed. Love this! By the way, I will come back and comment when I’ve come up with some good ones. :)
    Aletha McManama recently posted..[Blog Traffic Series] Tip #5 – Article Marketing is NOT DeadMy Profile

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